GEO and AEO content for B2B SaaS. Be the source AI answers cite.
Throwing Hands creates GEO and AEO content from your positioning, evidence and point of view, then makes AI agents spar over every claim until only the version that deserves to rank and be cited survives.
Every draft has to survive six questions
Different AI models ask them. Humans decide what ships.
- What to writeIs this the question your buyers are asking?
- The argumentDoes the claim hold up, or does it just sound confident?
- The evidenceWhere is the proof? No source, no sentence.
- DifferentiationCould a competitor publish this word for word?
- Brand voiceDoes it sound like you, or like everyone?
- Rank or citeDoes it deserve to rank, or be the source an AI answer quotes?
Everyone has the same models. AI answers don't cite the same content.
Your competitors can fill a content calendar in an afternoon. So can you. When a buyer asks ChatGPT or Google which tool to use, volume isn't what gets quoted.
AI answers reach for content that is useful, authoritative and backed by evidence. Content that says something specific, and sounds like a company that knows its market.
The profitable question isn't how much you can publish. It's whether each piece deserves to rank, get cited or be read.
Don't ask one AI to write it. Make them fight over it.
Specialist AI agents research, write, challenge and improve every piece against your positioning and quality standards.
One model drafts the piece.
Another model tries to knock it down.
Round after round, until only the strongest version survives.
Start with something worth saying
Most AI content starts with a keyword and a prompt. Throwing Hands starts with the strategic context generic AI tools don't have.
- Your positioning
- Your customers
- Your product
- Your evidence
- Your competitors
- Your point of view
Survive several rounds of opposition
Different AI models interrogate what to write, the argument, the evidence behind it, how differentiated it is, how well it carries your brand voice, and whether it deserves to rank or be cited.
The point isn't to make AI argue for the sake of it. It's to make the work survive scrutiny before your audience, or an AI answer, sees it.
Learn from what got cited
Publishing isn't the end of the workflow. Throwing Hands feeds these signals into what you create next.
- What ranked
- What got cited
- What moved
- What didn't
- Who beat you
- Where a competitor left an opening
One job: win the search and the answer.
Outrank
Own more of the searches your buyers actually make.
Find the opportunities worth competing for and create content that deserves to rank the highest.
Out-answer
Become the source AI reaches for when your market asks questions.
Create useful, authoritative, evidence-rich content built to be found, understood and cited in AI answers.
Outclass
Give people a reason to remember which brand wrote it.
Content with a point of view, in your brand's voice. Content a competitor couldn't copy without breaking their business.
Hiring a GEO agency? Know which fight you're paying for.
Most GEO agencies bundle content, technical fixes, off-site authority and AI visibility tracking. AI answers quote the content. That's the part Throwing Hands takes on, along with learning from what got cited.
What Throwing Hands covers
- Finding the questions your buyers ask Google and AI tools
- Evidence-rich content built to be found, understood and cited
- Several rounds of editorial sparring before your team sees it
- Tracking what ranked, what got cited and who beat you, then feeding it into the next piece
Bring a specialist for
- Technical SEO: crawler access, schema and site structure
- Link building and other off-site authority work
Already have an SEO team or agency on these? We slot in beside them.
+13.3%
growth in Top-3 rankings
+256
net Page 1 rankings in two months
0 → 11
Top-20 rankings for a refreshed page
#9 → #4
typical position shift
Outcomes from Throwing Hands campaigns.
“AI made the first draft cheap. But the hard job is knowing what to say, finding the proof and being sufficiently annoying to say, ‘That's still not good enough.’ I built Throwing Hands to teach the machine my own painstaking quality control before it hands the work back to me.”
Jo Ring
Founder, B2B Positioning + Messaging Strategist
Your content team. With considerably more reach.
You don't need 20 people producing more stuff. Give the team you already have the research capacity, production muscle and competitive intelligence to cover more of your market without lowering the bar.
Head of content
Turn your strategy into a publishing operation.
Spend less of your week managing briefs, freelancers, agencies and rounds of edits, and more of it deciding what deserves to ship.
SEO / organic growth
Go after more of the market.
Find opportunities, attack them faster and feed what ranks, gets cited and converts straight back into what you make next.
CMO
Make organic growth compound.
Build around your actual positioning instead of funding another content channel producing things your competitors could have written.
Founder-led marketing
Turn what you know into something the market can find.
Capture the expertise and opinions inside the business without making the founder the bottleneck for every piece.
GEO and AEO questions content leads ask.
Everyone has AI now. May the best content win.
Book a content fit call. Tell us what your content needs to do, and we'll discuss your audience, the problem you want to solve, and whether Throwing Hands is a fit.
Book a content fit call